15 minutes of fame is short-lived, often ephemeral, media publicity or celebrity of an individual or phenomenon. The expression was coined by Andy Warhol, who said in 1968 that "In the future, everyone will be world-famous for 15 minutes."
The phenomenon is often used in reference to figures in the entertainment industry or other areas of popular culture, such as reality TV and YouTube. It is believed that the statement was an adaptation of a theory of Marshall McLuhan, says Wikipedia.
Becoming bored with continually being asked about this particular statement, Warhol attempted to confuse interviewers by changing the statement variously to "In the future 15 people will be famous" and "In 15 minutes everybody will be famous."
The age of reality television has seen the comment wryly updated as: "In the future, everyone will be obscure for 15 minutes."[13] The British artist Banksy has made a sculpture of a TV that has, written on its screen, "In the future, everyone will be anonymous for 15 minutes."
A more recent adaptation of Warhol's quip, possibly prompted by the rise of online social networking, blogging, and similar online phenomena, is the claim that "In the future, everyone will be famous to fifteen people" or, in some renditions, "On the Web, everyone will be famous to fifteen people".
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