In 1916, Saturday Evening Post editor George Horace Lorimer discovered Norman Rockwell, then an unknown 22-year-old New York artist. Lorimer promptly purchased two illustrations from Rockwell, using them as covers, and commissioned three more drawings. Rockwell's illustrations of the American family and rural life of a bygone era became icons. During his 50-year career with the Post, Rockwell painted more than 300 covers.
The Saturday Evening Post published current event articles, editorials, human interest pieces, humor, illustrations, a letter column, poetry (with contributions submitted by readers), single-panel gag cartoons (including Hazel by Ted Key) and stories by the leading writers of the time.
It was known for commissioning lavish illustrations and original works of fiction. Illustrations were featured on the cover and embedded in stories and advertising. Some Post illustrations became popular and continue to be reproduced as posters or prints, especially those by Norman Rockwell.
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