Using
- black lights (U-V)
- strobe lights
- oil / liquid projections via overhead projectors
- silent film
- slide projections
projected over musical performances, Warhol and company attempted to take the performance art called "happenings" (usually passing a jug of wine while pursuing body painting) into a more ethereal realm.
Most of the media techniques were developed in San Francisco in the mid 60's. Warhol synthesized and introduced this sensory overload to the art crowd in the East Village, Manhattan, about 1967.
Thus the term multi-media show.
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